🔥 "This pack is so useful. I was able to close a deal for paid discovery on the spot using these materials." –Huzaifah Zaba

~~~~~

Thanks to everyone who replied to yesterday's email. I received a bunch of questions, mostly about the logistics of offering paid discovery to your clients (which makes sense; it's a hard concept to grasp if you haven't done it before).

Today, I want to address the biggest concerns I heard:

"Will clients really pay for proposals?"

Believe it or not, yes, they will. And here's why...

• A properly thought-out proposal reduces the risk of a project failing or going over budget. Most clients have had experiences with having a project go wildly over budget. At best, it's not fun, and at worst, it can make the project unfeasible–essentially throwing money down the drain. If these clients can pay a bit of money upfront to reduce the risk of this happening, they will.
• It gives clients an easy way to "test-drive" working with you. Many freelancers and agencies find that having a small, fixed-scope offering is a great incentive to get clients to give you a shot. Think about it: if they're going to be parting with significant sums of money, they want to be confident that you can deliver. Paid discovery gives them a low-risk way of trying you out (and vice versa!)
• Paid Discovery can provide more value to your client than any other type of project. Paid Discovery doesn't have to be just a proposal. It can turn into fully-fledged strategy sessions that can change the trajectory of their business. People pay a lot of money for consulting, and this is the easiest way to get into it.

"How much can I expect to sell a Paid Discovery session for? $6,000 seems like a lot for a proposal..."

While the $6,000 number I've been quoting is true for our agency, the cost of Paid Discovery varies.

Generally, the more value you can provide, the more you can charge.

• On the low end, you can expect to sell a Paid Discovery session and report for around $500.
• Mid-range would be $2-5k if you can turn it into a business strategy session.
• And on the high end, it can be $10k+ if you have a track record of providing results-driven consulting to your clients.

Side note: If you buy the Paid Discovery edition during the sale, you will only need to sell ONE paid discovery session at the lowest end, and you will have more than paid for it!

Many people start at the low end* and gradually increase the price as they gain confidence and results.

But the great thing about Paid Discovery as a service is that the price doesn't go up relative to time and effort. This means you can eventually charge crazy high prices for the same amount of time—as long as you're providing value.

*If you're really nervous about charging for proposals, you can always offer to deduct the cost of the proposal if they decide to use you for the main project. This makes 'the sell' a little easier.

"Will you show me how to implement Paid Discovery in my business?

Implementing Paid Discovery can be daunting if you've never done it before. So, I've also created a full video library that covers every document in the pack.

In these videos, I'll explain the document's purpose and how you can use it in your business. You don't need to use every document, you can pick and choose the ones that are most useful for you.

I've also included meticulous notes (along with real examples) in some of the more complex documents to show you exactly what you need to do to tweak them for your clients.

I hope that helped answer your questions about the logistics of Paid Discovery.

Remember, you have until Sunday at 11:59 pm EST to get the entire Paid Discovery pack for just $279.30 (30% off).

👉 Get Project Pack: Paid Discovery Edition and SAVE 30%! (Was $399, now $279.30!)

🎉 "I purchased the Paid Discovery edition and immediately sent out a proposal using two of the components. It was a substantial project. I won the bid, and they specifically mentioned the Getting Started Guide. So I can safely say that I am a big fan." –Anon.

Still on the fence? Reply to this email with your biggest concern, and I'll personally address it.

Cheers,
--Laura

P.S. Tomorrow, I'll share some insights into the structure of a paid discovery session and go through some of the documents in the pack.

🪄 "The Paid Discovery edition of Project Pack gave me a really good set of deliverables that I didn't have (or even know I needed!) They gave me inspiration and a solid foundation from which I was able to fit together a nice new set for my niche." –Patrick Labbett